RESUME

EXPERIENCE

Founder / Owner / Operator

Rustic Tides

TX and PA

Founded and operated an artisan, handmade serveware business to meet the demands of a rapidly growing market segment, specializing in new product launches and line extensions.
Designed and executed growth-focused marketing campaigns, leveraging social media to organically grow an engaged following of over 21,000. Achieved innovative strategies that drove year-over-year sales growth of 28%.
Built and nurtured B2B and B2C relationships, both virtually and through industry trade shows, resulting in annual sales exceeding $165,000.
Developed and maintained a global e-commerce platform, overseeing product creation, logistics, and seamless customer service to ensure worldwide accessibility.
Managed end-to-end operations, including product design, marketing strategy, customer engagement, event planning, logistics, financial planning, and order fulfillment, consistently driving top-line revenue.
Coordinated seasonal teams of 10+ for large-scale events with 100,000+ attendees and organized wholesale market operations for major events in Dallas, Atlanta, and Las Vegas.

Ruby Ambassador

Plexus Worldwide

Cypress, TX

Built a loyal customer base and led a team of 20+ ambassadors by developing comprehensive training modules, delivering leadership coaching, and offering growth incentives within the functional health and wellness industry.
Successfully increased brand awareness and fostered repeat business by providing outstanding customer service, delivering product education, building strong teams, and leveraging social networking.
Created a compelling social media presence to promote product awareness and effectively communicate business opportunities across multiple platforms.

Product Marketing Intern

Undertone

New York, NY

Developed a detailed visual guide outlining Product Marketing processes and their integration within the organization.
Curated and published a weekly industry newsletter by synthesizing insights from diverse contributors, sources, and articles.
Conducted in-depth competitive research and analysis to support the Product Marketing team in areas such as targeting, social media strategy, competitive intelligence, partnerships, and industry trends. Gained valuable experience working in a high-growth, priority category within Undertone’s mobile advertising sector.

Private Events | F&B Director

Sterling Country Club

Houston, TX

Generated over $350,000 in annual sales for the catering and events department, specializing in both corporate and social events.
Partnered with the CEO and CFO to forecast monthly event goals, analyze productivity, and manage expenses effectively.
Worked alongside the Executive Chef to craft bespoke event menus and lead training programs for food and beverage staff.
Delegated leadership responsibilities to streamline operations and enhance efficiency across the catering and F&B departments.
Planned and coordinated a wide range of events, including weddings, birthday parties, baby showers, networking luncheons, and other corporate and social gatherings, providing comprehensive end-to-end support to ensure seamless execution.

Rutgers University

Bachelor of Science, Marketing

Graduated with a focus on marketing strategies, consumer behavior, and business management.

Newark, NJ

Daytona State College

AA. Marketing

Excelled in business-related courses and developed a strong foundation in marketing principles.

Daytona Beach, FL

Strategic Planning

Team Leadership

Social Media Marketing

Brand Development

English (native)

French (proficient)

Spanish (proficient)